Your credibility is your only currency when you present in front of others. If your audience does not trust you, then, no matter how engaging and important your message is, it will fall on deaf ears. In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say...
Published: Mar 01, 2015
Social networks are all about connecting people. For B2B marketing, they provide an ideal platform for providing content, links and events and building a community of interested parties. Any business brand will want to get into more direct contact with those followers — which is where the problems can begin.
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Published: Mar 01, 2015
Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.
This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald’s....
Published: Mar 01, 2013
A recent survey of IR professionals1 indicated that while financial and retail sectors are the most targeted by cyberattackers, 27% of IR professionals noted recent attacks specifically aimed at government entities. And the attacks they are facing are only getting worse. IR firms said that victims experienced destructive...
Published: May 29, 2019
A brand-run blogger network is a community of bloggers supporting (not necessary representing or endorsing) a brand’s cause or providing honest commentary around products or services online.
Inherent in any brand blogger network is the assumption that some key core values are shared between the individual...
Published: Mar 01, 2015
As a security provider, we understand that convincing executives to make changes to their stack can be difficult. It’s important to clearly demonstrate return on investment (ROI) for any security build out, so that your team becomes more effective with every dollar committed.
It’s important that...
Published: Aug 02, 2019
43% of organisations say the primary goal of their mobility program is to improve workforce productivity. Yet, your workforce productivity is at risk when critical SaaS apps like Office 365 and Salesforce slow down.
Read the new eBook, The Secret to Better Workforce Productivity—Better SaaS Performance,...
Published: Oct 31, 2019
In face-to-face seminars, it’s easy to keep track of your audience and register when you’re losing their attention. In webinars, your control is limited, and attendees are more prone to distraction. But all hope is not lost!
Curious how you can capture the attention of your audience for the entirety of...
Published: Mar 01, 2015
question of how well . Social media is such an integral part of marketing now that the answer to your question must be in the realm of, "Very well, thank you."
To help you increase your marketing effectiveness while tweeting, posting and blogging, read this Citrix GoToWebinar practice guide.
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Published: Mar 01, 2015
Security teams have a difficult task to perform, and it’s not getting any easier. IT environments are becoming more complex, threats are becoming more sophisticated, and the number of known vulnerabilities is dramatically increasing. In addition, there is a critical shortage of skilled IT security specialists, and...
Published: May 29, 2019
Mobile marketing is coming of age, and the pace of change is now exponential. In 2012 alone, 1.75 billion mobiles were sold globally. And as marketing budgets follow eyeballs, it is conceivable that mobile devices will become our most important communications platform, eclipsing the TV set and the desktop computer at work. ...
Published: Mar 01, 2015
2019 is off to an action-packed start in cybercrime. From a steadfast increase of pervasive Trojans to a resurgence of randsomare logdged against corporate targets, cybercriminals are going after organizations with a vengence. Read the Cybercrime Tactics and Techniques Q1 2019 Report to learn more about the current state...
Published: Jul 26, 2019
In March, 2019, ESG (Enterprise Strategy Group) surveyed 200 IT leaders responsible for SaaS applications in distributed and global enterprises to better understand the impact of performance on workforce productivity. In the paper, ESG reviews their findings.
Read this white paper to learn more about...
Published: Oct 31, 2019
Microsoft Office 365 adoption has been growing at the rate of nearly 3MM users per month. How are IT departments managing this migration to the cloud while still ensuring performance for their users?
“The State of Office 365 Performance” is a definitive guide to 2019 Office 365 trends in adoption,...
Published: Mar 21, 2019
