Let’s take a look at how Twitter’s tailored audiences fits in with the other advertising formats o!ered by Twitter. Brands will be able to use Twitter’s tailored audiences to close the loop between online browsing and social engagement.
Published: May 13, 2014
Over the past decade, procurement fundamentals have redefined travel management. As the industry refreshes its position on traveler satisfaction, however, travel management and procurement concepts find a new balance in best-in-class programs.
Anyone keyed into the trends of corporate travel over the past decade has...
Published: Aug 04, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative.
While the idea that mobile devices like the iPad, Galaxy Tab and today’s leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile...
Published: Oct 10, 2014
Smartphones, tablets and other mobile devices increase productivity by accelerating decision making and responsiveness. As a result, the number of business users relying on corporate and bring-yourown (BYO) mobile devices continues to grow rapidly— with email serving as the primary app to service customers and facilitate...
Published: Jul 25, 2014
Business is failing to keep up with the evolution of consumer applications and communication.Today's young people have grown up in a world where there's an app for everything. Smartphones, video calls and messaging are second nature.
Fuze asked 5,000 employees and 2,500 members of the new “app...
Published: Aug 08, 2016
International Data Corporation (IDC) estimates that about half the US population owns smartphones, with the number of users expected to reach 181.4 million in 2013 and climb to 222.4 million in the coming four years. Many of those phones are used by employees to connect to corporate networks. The phenomenon of using your...
Published: Sep 04, 2013
This whitepaper by Jerry Cuomo, Vice President and Chief Technology Officer of IBM WebSphere, describes the impact of mobile app development, demonstrates that JavaScript is everywhere, and introduces a new set of elastic services for use by developers.
Published: Mar 04, 2014
Mobility is front and center for companies as they look to transform the way employees do their jobs by giving them tools that fit in the context of the work they do. And mobility is often a catalyst for broader workforce enablement initiatives – with good reason.
To assess the state of the EMM market and see...
Published: May 20, 2016
The attacks can and do hit organizations of all sizes and are only becoming more widespread and difficult to detect. The consumerization of IT and Bring Your Own Device (BYOD) only exacerbates the issue since companies now have many more endpoints to protect—many of which they don’t own.
In a survey of...
Published: Jul 18, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness.
We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to...
Published: Oct 02, 2013
Arkadin’s remote collaboration services allow banks, brokerages and insurance companies to proactively reach out to clients and prospects and penetrate new market segments to bring in new business. With Arkadin’s solutions, finance industry professionals can supplement in-person interactions with virtual ones,...
Published: May 01, 2014
Mobile productivity is no longer a luxury—it’s fundamental to support a happy and productive workforce. As employees increasingly expect to be able to work from anywhere, on any device, your organization must move beyond the constraints of fixed locations and standard PCs to enable new freedom and flexibility...
Published: May 08, 2014
Mobile apps have the thorny problem of needing to work spectacularly and safely on any device over the last wireless mile. Systems integrators, interactive agencies, software vendors, and your own infrastructure and application development teams will pitch you endlessly on technology to handle these problems. Some of these...
Published: Apr 29, 2013
Integrate, control and simplify day-to-day administration with our customizable and flexible web-based administrative tool. Our unique Portal delivers monthly subscription services that manage security, policy and compliance across your mobile user base.
Published: Oct 10, 2013
