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GoToWebinar

Getting Liked and Getting Data

This resource is published by GoTo - Citrix (AUS)

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Social networks are all about connecting people. For B2B marketing, they provide an ideal platform for providing content, links and events and building a community of interested parties. Any business brand will want to get into more direct contact with those followers — which is where the problems can begin.

This whitepaper considers how brands can use webinars as an asset within social marketing campaigns to both engage with business prospects and customers and also to capture contact and profile information on prospects.

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Marketing

 

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